August 21, 2012 — Tone of voice isn’t what we say but how we say it. It’s the language we use, the way we construct sentences, the sound of our words and the personality we communicate. It is to writing what logo, color and typeface are to branding. Read More…

April 18, 2012 — Our world is getting louder. Consider all the beeps and bops from your smartphone that alert you that something is happening, and all the feedback from your appliances when your toast is ready or your oven is heated, and when Siri responds to a question you’ve posed. Today … Read More…

December 20, 2011 — Microsoft’s new mobile operating system, Windows Phone 7 (WP7), introduces a fresh approach to content organization and a different UX, based on the Metro design language and principles that will be incorporated into Windows 8. It also targets a different market than its … Read More…

September 28, 2011 — Read More…

September 9, 2011 — Anyone designing Web-based properties today requires a basic understanding of interaction design principles. Even if your training is not formally in human-computer interaction, user experience design or human factors, knowing the fundamentals of these disciplines greatly … Read More…

August 22, 2011 — For many of us, logging into websites is a part of our daily routine. In fact, we probably do it so often that we’ve stopped having to think about how it’s done… that is, until something goes wrong: we forget our password, our user name, the email address we signed up with, … Read More…

May 17, 2010 — Because you (and your client) want the changes to be as cost-efficient as possible, you are better off adopting change-friendly prototyping methods and tools. This is especially true in the early stages of the project, when your ideas for potential solutions are rather … Read More…

February 25, 2010 — Business Web application design is too often neglected. I see a lot of applications that don’t meet the needs of either businesses or users and thus contribute to a loss of profit and poor user experience. It even happens that designers are not involved in the process … Read More…

November 17, 2009 — We control the flow of user interaction on our websites. By crafting an interface to facilitate certain behaviors, we can influence the direction in which our community goes. In this article, we’ll demonstrate the power of social interface design and what it can do for … Read More…