November 13, 2017 — Having white-labeled design and marketing work for ad agencies for a few years, I’ve heard the following statements boldly proclaimed as unquestionable truths more times than I can count. From my experience with ad teams and client meetings, these are the most frequent … Read More…

October 19, 2017 — With​ ​the​ ​appearance​ ​of​ ​voice​ ​user​ ​interfaces,​ ​AI​ ​and​ ​chatbots,​ ​what is​ ​the​ ​future​ ​of​ ​graphical​ ​user​ ​interfaces (GUIs)?​ ​Don’t​ ​worry: Despite​ ​some dark​ ​predictions​,​ ​GUIs​ ​will​ ​stay​ ​around​ ​for​ ​many​ ​years​ ​to​ ​come. Let​ … Read More…

June 20, 2017 — Joan is applying for a small loan on all-online-loanzzz.com. She’s becoming frustrated with the number of financial-disclosure forms she has to fill out. She’s thinking about visiting her local bank to ask for a loan instead. While waiting for a page to load, the … Read More…

March 16, 2017 — Sometimes we tend to think of our designs as if they are pieces of art. But if we think of them this way, it means they won’t be ready to face the uncertain conditions of the “real world.” However, there is also beauty in designing an interface that is ready for changes — … Read More…

February 13, 2017 — Many criticize gestural controls as being unintuitive and unnecessary. Despite this, widespread adoption is underway already, and the UI design world is burning the candle at both ends to develop solutions that are instinctively tactile. The challenges here are those of … Read More…

January 11, 2017 — Since humans are visually driven creatures, the impact of imagery only increases with the help of animation. Our eyes innately pay attention to moving objects, and animation is like eye candy — catchy and bright elements that call attention to and help differentiate an app … Read More…

April 27, 2016 — For a few years now, a mild debate has simmered over “delightful” interaction design. For some, features that instill delight, as long as they don’t interfere with the fundamental capabilities of the system, sit with pleasure atop Maslow’s hierarchy of needs as … Read More…

January 14, 2016 — Every morning, designers wake up to happily work on their products, be they digital or physical, with an inner belief that people will want to use their products and will have a blast doing so. Perhaps that is a slight generalization; however, as designers, we tend to have a … Read More…

January 11, 2016 — They’re probably the most familiar interfaces on the planet: the numeric keypads on our mobile phones and calculators. Yet very few notice that the keypads’ design has remained unchanged for nearly half a century in the face of evolving global design norms and conventions. Read More…