Author Jeff Gothelf

7 articles

Jeff Gothelf is Neo’s lean evangelist, spreading the gospel of great team collaboration, product innovation and evidence-based decision making.
Jeff is a speaker and thought leader on the future of user experience design, often teaching workshops or giving talks on building cultures that support teamwork and innovation. Jeff is passionate about advancing the principles that lie at the core of Neo, and often does so on a global scale.
Prior to joining Neo, Jeff lead the UX design teams at TheLadders and Web Trends. Earlier he worked with and lead small teams of software designers at AOL. He is the co-author (with Josh Seiden) of “Lean UX: Applying Lean Principles to Improve User Experience.”

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Jeff Gothelf wrote

Clear Indications That It's Time To Redesign

December 8, 2011 — Redesign. The word itself can send shudders down the spines of any Web designer and developer. For many designers and website owners, the imminent onslaught of endless review cycles, coupled with an infinite number of “stakeholders” and their inevitable “opinions,” would … Read More…

Jeff Gothelf wrote

How To Build An Agile UX Team: Integration

November 3, 2011 — This is the final part in a three-part series on how to build and grow successful user experience teams in agile environments. It covers challenges related to organization, hiring and integration that plague UX teams in these situations. The perspective is that of a team … Read More…

Jeff Gothelf wrote

How To Build An Agile UX Team: Hiring

October 27, 2011 — This is the second in a three-part series on how to build and grow successful user experience teams in agile environments. It covers challenges related to organization, hiring and integration that plague UX teams in these situations. The perspective is that of a team leader, … Read More…

Jeff Gothelf wrote

How To Build An Agile UX Team: The Culture

October 18, 2011 — This is the first in a three-part series on how to build and grow successful user experience teams in agile environments. It covers challenges related to organization, hiring and integration that plague UX teams in these situations. The perspective is that of a team leader, … Read More…

Jeff Gothelf wrote

5 Interaction Design Tactics For Visual Designers

September 9, 2011 — Anyone designing Web-based properties today requires a basic understanding of interaction design principles. Even if your training is not formally in human-computer interaction, user experience design or human factors, knowing the fundamentals of these disciplines greatly … Read More…

Jeff Gothelf wrote

Lean UX – Getting Out Of The Deliverables Business

March 7, 2011 — User experience design for the Web (and its siblings, interaction design, UI design, et al) has traditionally been a deliverables-based practice. Wireframes, site maps, flow diagrams, content inventories, taxonomies, mockups and the ever-sacred specifications document (aka … Read More…

Jeff Gothelf wrote

How to Maintain Your Personal Brand as a Corporate Employee

December 28, 2010 — A strong personal brand is beneficial on many levels. At the core it differentiates the designer, developer, marketer, etc, from the rest of the pack within crowded disciplines. It functions as a self-promotion agent that works for the practitioner 24/7/365 ultimately … Read More…