February 25, 2016 — As logo and brand designers, our work starts long before the first concept sketches, and finishes long after the last perfectly placed pixel. Our work requires so much more than just creative ideas and technical skills — it compels us to be a marketer, strategist, … Read More…

February 9, 2016 — The first time I became aware of brand inconsistency was four, maybe five years ago. Companies were extending their appearances to apps, social media and other digital channels. And so did the bank I worked for back then. Unfortunately, no style guides were available to … Read More…

March 10, 2013 — Another weekend, and yet another freebie. Today, we are happy to feature a useful icon set, the Simple Icons by Dan Leech. Dan’s set contains 100 PNG icons for popular websites, apps and organisations, all in eleven sizes (16, 24, 32, 48, 64, 128, 256, 512, 1024, 2048 … Read More…

February 8, 2013 — The practice of branding is undergoing a deep transformation — a change brought about by our kaleidoscopic postmodern culture, the development of communication technology and rapid globalization. Read More…

July 11, 2012 — The way you present your product or service is essential to its success — or at least it could be if you know how to do it right. The first impression you make on people is crucial. When selling a product, you want that first impression to be as positive and remarkable as … Read More…

May 24, 2011 — I recently had to design a couple of teaser pages for a client and a personal project, and this led me to think about what exactly makes for a good teaser page — or to be more precise a “coming soon” page that companies often put up before they’re ready to launch their … Read More…

May 20, 2011 — I remember when we first met. We hit it off instantly, and it didn’t take long before I was in love. I introduced her to my family, and they all loved her, too. Hell, I even convinced my wife that she was perfect. We’ve been happily together now for years. I spend a good … Read More…

May 12, 2011 — According to Brandweek, “brands are the express checkout for people living their lives at ever increasing speed. This article shows you how, and why, to add “app”-like icons to your sites for several mobile and desktop browser displays, to clearly and elegantly identify your … Read More…

December 28, 2010 — A strong personal brand is beneficial on many levels. At the core it differentiates the designer, developer, marketer, etc, from the rest of the pack within crowded disciplines. It functions as a self-promotion agent that works for the practitioner 24/7/365 ultimately … Read More…