Josip is neither a designer nor a developer. His appreciation for good design & UX work led him to give up his job at a Swiss bank. He’s been one of the first followers of Frontify (when it was still a side project back in 2012). He became a user, then a fan, a FFF investor and finally the first employee. Currently he’s gradually handing over his responsibility over Frontify’s marketing & growth operations in order to grow further software start-ups & fund early projects.
The first time I became aware of brand inconsistency was four, maybe five years ago. Companies were extending their appearances to apps, social media and other digital channels. And so did the bank I worked for back then. Unfortunately, no style guides were available to … Read More…