December 3, 2014 — A common mistake with localized websites is considering the translated content to be just another version of the pages in the original language. Translation isn’t everything. Of course, for the user it’s all about the content: Is the content relevant and understandable and … Read More…

December 2, 2014 — Jeffrey Zeldman once said, “Usability is like love. You have to care, you have to listen, and you have to be willing to change. You’ll make mistakes along the way, but that’s where growth and forgiveness come in.” If you think of design as a tool it becomes a much more … Read More…

November 11, 2014 — What you say in a user experience matters. How you say it matters equally. The way you frame communication, or how you say something, could be extremely effective at persuading people to start using your product (or to use it more). So, how do you frame messages effectively? … Read More…

November 5, 2014 — User testing is hard. In the world of agile software development, there’s a constant pressure to iterate, iterate, iterate. It’s difficult enough to find time to design, let alone get regular feedback from real users. For many of us, the idea of doing formal user … Read More…

October 23, 2014 — In March 2014, the Baymard Institute, a web research company based in the UK, reported that 67.91% of online shopping carts are abandoned. An abandonment means that a customer has visited a website, browsed around, added one or more products to their cart and then left … Read More…

October 22, 2014 — When you browse your favorite website or check the latest version of your product on your device of choice, take a moment to look at it differently. Step back from the screen. Close your eyes slightly so that your vision is a bit clouded by your eyelashes. Can you still see … Read More…

October 20, 2014 — Information architecture (IA) is one of those buzzwords you’ve probably heard before. It refers to the organization of the information on your website and how it all fits together. When planning your IA, involve users of your website in the process as soon as you can. Read More…

October 6, 2014 — Designer Paul Rand once said, “An understanding of man’s intrinsic needs, and of the necessity to search for a climate in which those needs could be realized, is fundamental to the education of the designer.” Prototyping helps us to unveil and explore these human … Read More…

September 19, 2014 — As mobile designers, we have a stark decision to make: do we spend time learning new tools and changing our design processes to create our own transitional interfaces, or are the tools that we’ve been using good enough? There’s an old writing adage that advises … Read More…