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Author Keir Whitaker

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Keir Whitaker works at Shopify & co-hosts The Back to Front Show podcast. He regulary writes about, and shares links on, ecommerce, the web industry & podcasting.

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Keir Whitaker wrote

Reducing Abandoned Shopping Carts In E-Commerce

October 23, 2014 — In March 2014, the Baymard Institute, a web research company based in the UK, reported that 67.91% of online shopping carts are abandoned. An abandonment means that a customer has visited a website, browsed around, added one or more products to their cart and then left … Read More…