Ways To Reduce Content Shifting On Page Load

9 min read
No meows just yet

August 29, 2016 — Have you ever opened a website, started reading and, after some time had passed and all assets had finished loading, you found that you’ve lost your scroll position? I undergo this every day, ... Read More…

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Andy Carter wrote

Testing Credit-Card Numbers In E-Commerce Checkouts (Cheat Sheet)

July 25, 2016 — As a developer, I work a lot with e-commerce websites and, as a result, with a lot of payment gateways. I’m fortunate that I get to work on many different projects for different clients, each with its own unique challenges. I have, therefore, found myself working with a lot … Read More…

Christian Holst wrote

10 Requirements For Making Home Page Carousels Work For End Users (If Needed)

July 6, 2016 — Are home page carousels actually helpful to users? Or are they simply popular because they are an easy tool for solving internal discussions in large organizations about who gets to put their banner on the home page? The short answer is that home page carousels can work, but … Read More…

Drew Thomas wrote

The Current State Of Authentication: We Have A Password Problem

June 6, 2016 — We have a lot of passwords to remember, and it’s becoming a problem. Authentication is clearly important, but there are many ways to reliably authenticate users – not just passwords. Passwords are written off as inconvenient and unavoidable, but even if true a few years ago, … Read More…

Christian Holst wrote

Infinite Scrolling, Pagination Or “Load More” Buttons? Usability Findings In eCommerce

March 1, 2016 — What is the best UX pattern to display products on an e-commerce website: pagination, a “Load more” button or infinite scrolling? At Baymard Institute, we’ve conducted several year-long large-scale usability studies of more than 50+ leading e-commerce websites. We tested … Read More…

Lyndon Cerejo wrote

Noah's Transition To Mobile Usability Testing

February 24, 2016 — Noah was concerned. He was the “UX guy” for the corporate office of a regional Quick Service Restaurant (a fast food chain) that was in the process of creating a mobile app to allow patrons to customize their meals, place orders and earn rewards. Note: This is an … Read More…

Becky White wrote

Designing For Kids Is Not Child's Play

January 20, 2016 — Chances are you’ve seen it: a child glued to a tablet or smartphone, swiping fearlessly with small, sticky fingers. From airports and restaurants, to homes and even schools, mobile devices are a ubiquitous part of childhood today. Apple launched a curated ‘Kids’ category in … Read More…

Dave Schools wrote

Product Design Principles: How Does Your Product Stack Up?

December 30, 2015 — A company proves that it has a strong creative process by developing successful products repeatedly. We see this in companies like Apple, BMW and Google. Founders such as Steve Jobs formed a corporate culture with an intense focus on creativity and design. This culture … Read More…

Anders Toxboe wrote

Beyond Usability: Designing With Persuasive Patterns

October 16, 2015 — You probably have a great product. You’ve done your usability deeds and you have a few core customers who regularly use your product. However, it just doesn’t stick out from the competition. It has a high bounce rate, only few users return, users abandon your product faster … Read More…

Colleen Roller wrote

How To Moderate Effectively In Usability Research

July 21, 2015 — As UX professionals, we know the value of conducting usability research. But UX research initiatives — even when designed well — are not perfect. A lab study to test a website, for example, would never perfectly capture a user’s actual behavior in the wild. This is because, … Read More…

Category Usability

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