Author Colleen Roller

2 articles

Colleen Roller has many years of experience in digital design and UX research. One of her primary interests is in designing for decision making. She is a published writer on this topic, with articles appearing in Smashing Magazine, UXmatters, UX Magazine, the Digital Telepathy Blog, and the Loop11 Blog. She is forever fascinated with the workings of the human mind, and with the art and science of designing for it.

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Colleen Roller wrote

How To Moderate Effectively In Usability Research

July 21, 2015 — As UX professionals, we know the value of conducting usability research. But UX research initiatives — even when designed well — are not perfect. A lab study to test a website, for example, would never perfectly capture a user’s actual behavior in the wild. This is because, … Read More…

Colleen Roller wrote

Designing For Explicit Choice

May 25, 2015 — If you’re a UX designer, you’ve probably designed a lot of forms and web (or app) pages in which the user needs to choose between options. And as a designer, you’re likely familiar with best practices for designing forms. Certainly, much has been written and discussed about … Read More…