November 25, 2015 — Ask ten people what SEO is, and you’re likely to get ten different answers. Given the industry’s unsavoury past, this is hardly surprising. Keyword stuffing, gateway pages, and comment spam earned the first search engine optimisers a deservedly poor reputation within the web … Read More…

March 25, 2015 — Back in 2013, Google officially announced that it would begin to penalize websites that provide a faulty user experience on mobile devices. Specific examples included redirecting inner URLs to a home page when viewed in a mobile version of a website, as well as showing 404 … Read More…

November 15, 2013 — When Google announced its preference for user-friendly responsive websites in June 2012, I immediately saw an influx of posts that equated responsive design with search engine optimization. This is unfortunate because, while responsive websites can be SEO-friendly, some … Read More…

December 21, 2012 — This article is a collective reply of the active members of the SEO community to the article “The Inconvenient Truth About SEO” in which Paul Boag discusses the value of search engine optimization for website owners. Written and edited by Bill Slawski and Will … Read More…

December 11, 2012 — Do you own a website? Do you want to be number one on Google? Whatever you do, don’t spend money on aggressive search engine optimization (SEO). I know that sounds like an extreme position to take. However, a lot of website owners see search engine optimization as the answer … Read More…

June 28, 2012 — Due to big changes in the SEO landscape, designers, photographers, videographers and writers have new opportunities to build their reputation, expand brand awareness and generate more leads. This post describes five important developments that content creators should be … Read More…

June 20, 2012 — Have you ever wanted your users to click a link but didn’t know how to get them to act? When some designers run into this problem, they’re tempted to use the words “Click here” on their links. Read More…

September 27, 2011 — Google Search likes simple, easy-to-crawl websites. You like dynamic websites that show off your work and that really pop. But search engines can’t run your JavaScript. That cool AJAX routine that loads your content is hurting your SEO. Google’s robots parse HTML with ease; … Read More…

September 22, 2011 — Part 1 of “Improving the Online Shopping Experience” focused on the upper part of the purchase funnel and on ways to get customers to your website and to find your products. Today, we move down the funnel, looking at ways to enable customers to make the decision to buy and … Read More…