Author Tim Jensen

4 articles

As a Senior Strategist at Overit, Tim Jensen oversees web advertising and analytics for a number of small and medium-sized businesses in a variety of industries. With a degree in Mass Media and experience ranging from freelance work to a full service agency setting, he has worked on countless campaigns that touch multiple aspects of both digital and traditional marketing strategy.

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Tim Jensen wrote

How To Design An Effective Mobile Landing Page

December 27, 2016 — When designing a landing page to promote a product or service online, you’re ultimately pointing users toward one goal. That goal most often relates to generating business via sales or leads. You may want users to purchase a product immediately, or you may simply want … Read More…

Tim Jensen wrote

Assessing Mobile Usability With Google Webmaster Tools

March 25, 2015 — Back in 2013, Google officially announced that it would begin to penalize websites that provide a faulty user experience on mobile devices. Specific examples included redirecting inner URLs to a home page when viewed in a mobile version of a website, as well as showing 404 … Read More…

Tim Jensen wrote

Targeting Mobile Users Through Google AdWords

August 14, 2014 — “Know your audience” has stood as a fundamental marketing principle since long before the web. When advertising online, you need to take into account one of the most basic factors of the audience you are reaching: what devices they are using. The most popular online … Read More…

Tim Jensen wrote

How To Use Analytics To Build A Smarter Mobile Website

March 3, 2014 — Mobile first! Responsive design! You’ve heard all of the buzzwords and catchphrases. Countless helpful and not-so-helpful articles proclaim the rise of mobile, but what practical steps can you take to make your brand more approachable for mobile users? Read More…