November 3, 2017 — Using customer journey mapping to map your campaigns can not only turn out to be a huge timesaver, but a well of insights, too. In this article, Yuri Vedenin shares his experience with CJM and how UXPressia was able to achieve a 40% open rate in their email campaign. Read More…

May 22, 2017 — In 2008, I worked on Boots.com. They wanted a single-page checkout with the trendiest of techniques from that era, including accordions, AJAX and client-side validation. Read More…

April 24, 2017 — As a designer, you will be facing more demands and opportunities to work with digital systems that embody machine learning. To have your say about how best to use it, you need a good understanding about its applications and related design patterns. This article illustrates … Read More…

March 22, 2017 — The checkout page is the last page a user visits before finally decide to complete a purchase on your website. It’s where window shoppers turn into paying customers. If you want to leave a good impression, you should provide optimal usability of the billing form and improve … Read More…

January 3, 2017 — I’ve been following the idea of algorithm-driven design for several years now and have collected some practical examples. The tools of the approach can help us to construct a UI, prepare assets and content, and personalize the user experience. The information, though, … Read More…

October 26, 2016 — After a few years of designing products for clients, I began to feel fatigued. I wondered why. Turns out, I’d been chasing metric after metric. “Increase those page views!” “Help people spend more time in the app!” And it kept coming. Still, something was missing. I knew … Read More…

July 5, 2016 — One of the biggest risks of building a product is to build the wrong thing. You’ll pour months (even years) into building it, only to realize that you just can’t make it a success. At Hanno, we see this happening time and time again. That’s why we’ve put together a Lean … Read More…

June 14, 2016 — Brainstorming is notorious for being unstructured and often unactionable. People get in a room with some Post-its and whiteboards and expect the great ideas to happen. The problem is, even if there are great ideas in the room, there is often no clear-cut way to decide on … Read More…

April 14, 2016 — I once worked with a digital agency that didn’t know how to hold a kickoff meeting. And they didn’t even know that they didn’t know. Weeks into every project, they’d simply find themselves frustrated over how they’d ended up in a position of following rather than leading. … Read More…