Lassi A Liikkanen is a digital tinkerer and advocate of user-centricity for almost twenty years. Lassi currently works as Data-driven design specialist in SC5 Online in Helsinki, Finland. He also holds a title of Adjunct Professor in Human-Centered Product Design at Aalto University. His research career includes over 80 international publications and many prototypes. In his spare time Lassi focuses on the experience design of saunas.