October 13, 2014 — When designing mobile first, navigation takes a back seat to content, and ruthless editing paves the way for more focused experiences. The pursuit of simplicity, combined with the tight spatial constraints of mobile viewports, often leads us to strip away elements in an … Read More…

September 18, 2014 — Having addressed the information architecture and the various systems of navigation in the first two articles of this series, the last step is to efficiently simplify the navigation experience — specifically, by carefully designing interaction with the navigation menu. Read More…

May 9, 2014 — How do we make navigation as simple and predictable as possible? As explained//www.smashingmagazine.com/2013/12/03/efficiently-simplifying-navigation-information-architecture/) of this series, the first two steps are to structure content in a way that naturally narrows the … Read More…

December 3, 2013 — Navigation, as crucial as it is to the user experience, is merely a means to an end — the end being to consume content. This is why users have very contrasting expectations about content and navigation. While content is supposed to be unique, surprising and exciting, … Read More…

November 11, 2013 — Product findability is key to any e-commerce business — after all, if customers can’t find a product, they can’t buy it. Therefore, at Baymard Institute, we invested eight months conducting a large-scale usability research study on the product-finding experience. We set out … Read More…

September 11, 2013 — Central to a solid user experience is a well-structured, simple navigation system. Over the past few months, I’ve been involved in launching two large institutional websites with complex navigation systems. Read More…

August 29, 2013 — The layout is the foundation of your website. It guides the user through the sections and tells them what is most important. It also sets the aesthetic of the website. Therefore, you need to carefully think through how you lay out content. Read More…

July 11, 2013 — A website has a personality — it is a reflection of the person or organization behind it. When people visit your website, you want it to stand out from the crowd, to be memorable. You want people to come back and use your website or get in touch with you. Read More…

May 6, 2013 — Responsive design is about more than just layout; it’s about designing for the Web, which means, mostly, for people with browsers. And that’s just about everything we know about the people who visit our websites: they are probably using a browser. All the rest we just don’t … Read More…