December 18, 2013 — People don’t spend their money online easily. Think about it: If you had to answer a long list of questions or struggle to navigate a website, how much money would you be willing to part with? Online shopping is about convenience and comfort, and those of us who have at … Read More…

August 29, 2013 — The layout is the foundation of your website. It guides the user through the sections and tells them what is most important. It also sets the aesthetic of the website. Therefore, you need to carefully think through how you lay out content. Read More…

August 6, 2013 — First impressions are lasting impressions. Whether you realize it or not, your typography helps to create an experience for users before they’ve even read a word or clicked a button. Typography has the potential to go beyond merely telling a story — it shows the user who is … Read More…

July 11, 2013 — A website has a personality — it is a reflection of the person or organization behind it. When people visit your website, you want it to stand out from the crowd, to be memorable. You want people to come back and use your website or get in touch with you. Read More…