March 22, 2018 — How can we create email marketing campaigns that convert? Well, one of the most important things to keep in mind is to create a good user experience so that subscribers look forward to receiving your emails. Read More…

August 10, 2017 — Editor’s Note: This article is targeted at readers experienced in using Google Analytics. If you’re new to Analytics, the following guide might be challenging. Many websites use internal advertising in the form of banners or personalized product recommendations … Read More…

March 7, 2016 — When your design looks beautiful and polished, how do you know if it performs well? While it is easy to predict the appeal of a clean and simple UI, design that converts is always a shot in the dark for marketers and designers. We worked with the team at FiftyThree to test … Read More…

February 11, 2016 — Reviews, testimonials and word of mouth are winning the war in branding. A sea of research is out there about social proof and what to do and what not to do about soliciting customer reviews. It’s overwhelming to read and digest it all, let alone to know which nuggets are … Read More…

August 7, 2015 — If you’re a developer, you know how hard funding and traction are to come by. Most software startups try crowdfunding and fail — they’re doing it wrong! To crowdfund your app, and supercharge your business, let’s look at what works, what doesn’t, and … Read More…

March 4, 2015 — Slowly but surely, the official app stores of iTunes, Google Play and Windows Phone Marketplace have transformed into a digital battlefield. App developers have to fight for recognition or otherwise be drowned in an ocean of competing mobile applications. App store … Read More…

January 29, 2015 — The “diffusion of innovations” theory of communications expert and rural sociologist Everett Rogers attempts to identify and explain the factors that lead to people and groups adopting innovations (new ideas and technologies). Design teams that account for both usability and … Read More…

January 21, 2015 — As members of design teams, we want as many people as possible to use what we create. This is true whether we are designing a specialized medical device for a specific type of surgery or something more mainstream, like a smartphone or video game console. We often focus on … Read More…

August 21, 2014 — Do you know which platforms and email clients to focus on when creating an email newsletter for yourself or a client? Using the data from over 22 billion email subscribers, we determined what designers should prioritize, both this year and beyond. Read More…