Author Ros Hodgekiss

3 articles

Ros Hodgekiss is the Community Manager for Campaign Monitor, an email marketing and copywriting nerd, Disaster Volunteer with the American Red Cross and an enthusiastic, but not polished dancer. Her experiences from 8 years of creating and sending email campaigns have resulted in countless resources for email coders, including blog posts and Smashing Magazine articles, the Guide to CSS support in Email and the Guide to Responsive Email Design. When not cycling around San Francisco, Ros spends her time educating designers on the black art of email marketing.

Find Ros Elsewhere:

Ros Hodgekiss wrote

What 22 Billion Newsletters Tell Us About Designing For Mobile Email

August 21, 2014 — Do you know which platforms and email clients to focus on when creating an email newsletter for yourself or a client? Using the data from over 22 billion email subscribers, we determined what designers should prioritize, both this year and beyond. Read More…

Ros Hodgekiss wrote

Email Marketing For Mobile App Creators

August 14, 2013 — If you’ve developed mobile applications or have just started building one, then you probably realize that marketing should be as much of an ongoing concern as the product’s design and development. After all, what’s the point in creating a beautiful, valuable app if no one … Read More…

Ros Hodgekiss wrote

How To Optimize Email Newsletters With CSS

August 18, 2011 — HTML email has a reputation for being a particularly tough design medium. So tough, in fact, that many designers regard coding and testing even the simplest email design to be almost as bad as fixing display quirks in Internet Explorer 6, and only slightly better than a … Read More…