September 4, 2012 — A year ago we published an article on 11 fundamental guidelines for e-commerce checkout design here at Smashing Magazine. The guidelines presented were based on the 63 findings of a larger E-Commerce Checkout Usability research study we conducted in 2011 focusing strictly on … Read More…

April 24, 2012 — Imagine you are in a classroom. Let’s say a high school classroom. You’re sitting at your desk, listening to your favorite teacher—the one who inspired you, the one who got you excited about that thing you love for the first time. Read More…

March 29, 2012 — There’s a realization that every freelance designer must go through at some point: client work isn’t enough to ensure your long-term financial security. What if you get sick? What if you can’t find clients? What if you want to take a vacation? Read More…

January 10, 2012 — Product pages for e-commerce websites are often rife with ambitious intentions: Recreate the brick-and-mortar shopping experience. Provide users with every last drop of product information. Build a brand persona. Establish a seamless checkout process. Read More…

October 19, 2011 — In this post we release yet another freebie: the Balita WordPress theme, a theme dedicated to shops that sell products for children. The theme was designed by Tokokoo and released exclusively for Smashing Magazine and its readers. As usual, the theme is absolutely free to … Read More…

April 11, 2011 — If you’re looking to integrate a credit card payment solution onto your website, the following steps are a guide to applying for, enabling and taking payments online. At first glance, the prospect of integrating a payment solution on a website can seem unwieldy, what … Read More…

April 6, 2011 — Here is the harsh reality of e-commerce websites: according to recent e-commerce studies, at least 59.8% of potential customers abandon their shopping cart (MarketingSherpa puts it at 59.8%, SeeWhy at 83% and MarketLive at 62.14%). The main question is why do customers … Read More…

January 25, 2011 — Designers are constantly striving to create eye-catching designs without losing the usability features that add significant importance to the experience of online shopping. Today’s showcase presents a variety of websites with elegant design solutions and innovative … Read More…

December 20, 2010 — Quality product descriptions can transform e-commerce conversion rates — it’s common to see increases of 30-100%. As well as converting more visitors, search traffic increases drastically when unique copy is written for each product. Most online retailers use … Read More…