December 18, 2013 — People don’t spend their money online easily. Think about it: If you had to answer a long list of questions or struggle to navigate a website, how much money would you be willing to part with? Online shopping is about convenience and comfort, and those of us who have at … Read More…

October 23, 2013 — Some websites outperform others, whether in their content, usability, design, features, etc. Details of interaction design and animation make a fundamental difference on modern websites. We’ll share some lessons drawn from various models and analyze why these simple patterns … Read More…

October 15, 2013 — In this article, we’ll take you on a thought-provoking journey through carefully selected Web designs. Certainly, these websites have some captivating interactivity; however, the selection of type and the typographic styling and spacing are the reasons why we chose them for … Read More…

October 1, 2013 — Like many great ideas, ours was born of a problem. When I was a graduate student at MIT, I sat next to a classmate who is visually impaired. He would whisper to me to ask the time, even though he wore a watch — which prompted me to wonder how the blind tell time. Read More…

September 27, 2013 — When you buy something, I bet you want it to work. Heck, even if you use something for free — maybe borrowed from a friend — I bet you want it to work. No one prefers hiking boots that are too tight (or too loose), a car that shimmies when you drive faster than 40 miles an … Read More…

September 24, 2013 — As more designers and writers look to analytics to inform their decisions, many still struggle to implement their findings in a sustainable, ongoing way. Too often, testing and analysis are one-off activities, providing plenty of important-looking numbers but not lot of … Read More…

August 6, 2013 — First impressions are lasting impressions. Whether you realize it or not, your typography helps to create an experience for users before they’ve even read a word or clicked a button. Typography has the potential to go beyond merely telling a story — it shows the user who is … Read More…

July 25, 2013 — Automation is useful in the work of every designer. It saves precious time on repetitive tasks and helps us solve certain problems more quickly and easily. Read More…

July 16, 2013 — The recently popularized “flat” interface style is not merely a trend. It is the manifestation of a desire for greater authenticity in design, a desire to curb visual excess and eliminate the fake and the superfluous. Read More…

June 19, 2013 — In the first installment of this two-part series on type classification, we covered the basics of type classification — the various methods people have used, why they are helpful, and a brief survey of type history, classifying and identifying typefaces along the way. … Read More…