November 11, 2014 — What you say in a user experience matters. How you say it matters equally. The way you frame communication, or how you say something, could be extremely effective at persuading people to start using your product (or to use it more). So, how do you frame messages effectively? … Read More…

November 4, 2014 — Today’s mobile users have increasing expectations, they are intolerant of faults in their mobile experiences, and they complain about bad mobile experiences on social media and through word of mouth. How do you make sure that your mobile experience meets or exceeds users’ … Read More…

October 23, 2014 — In March 2014, the Baymard Institute, a web research company based in the UK, reported that 67.91% of online shopping carts are abandoned. An abandonment means that a customer has visited a website, browsed around, added one or more products to their cart and then left … Read More…

October 21, 2014 — According to a recent report, HTML is the most widely used language for mobile app developers. The main reasons among developers for selecting web technologies is cross-platform portability of code and the low cost of development. We’ve also heard that hybrid apps tend to be … Read More…

October 20, 2014 — Information architecture (IA) is one of those buzzwords you’ve probably heard before. It refers to the organization of the information on your website and how it all fits together. When planning your IA, involve users of your website in the process as soon as you can. Read More…

October 13, 2014 — When designing mobile first, navigation takes a back seat to content, and ruthless editing paves the way for more focused experiences. The pursuit of simplicity, combined with the tight spatial constraints of mobile viewports, often leads us to strip away elements in an … Read More…

October 9, 2014 — In the physical world, no one builds anything without detailed blueprints, because people’s lives are on the line. In the digital world, the stakes just aren’t as high. It’s called “software” for a reason: because when it hits you in the face, it doesn’t hurt as much. No one … Read More…

October 8, 2014 — Sliders are cool. When they’re done well, customers love to interact with them. When they’re not done well, they can cause a lot of frustration (not to mention lost sales) by standing between your customers and what they want. And getting them wrong is surprisingly … Read More…

October 6, 2014 — Designer Paul Rand once said, “An understanding of man’s intrinsic needs, and of the necessity to search for a climate in which those needs could be realized, is fundamental to the education of the designer.” Prototyping helps us to unveil and explore these human … Read More…