December 8, 2009 — While product findability is a key factor of success in e-commerce, it is predominantly enabled by simple search alone. And while simple search usually doesn’t fulfill complex needs among users, website developers and owners still regard advanced search as just another … Read More…

November 17, 2009 — We control the flow of user interaction on our websites. By crafting an interface to facilitate certain behaviors, we can influence the direction in which our community goes. In this article, we’ll demonstrate the power of social interface design and what it can do for … Read More…

October 30, 2009 — When designing an online store, you have to consider many different types of customers: repeat customers, first-timers, people in a rush, etc. One thing that would help all of them is optimum usability. You can achieve this in a variety of ways, starting with eliminating the … Read More…

October 8, 2009 — 15 Common Mistakes in E-Commerce Design and How to Avoid Them (via @smashingmag) - Selling online can open up huge new markets for many businesses. When your store can be open ²⁴⁄₇ and you can reach a global market without the costs of mailings and call centers, it can … Read More…

October 7, 2009 — Minimizing Complexity In User Interfaces (via @smashingmag) - Clean. Easy to use. User-friendly. Intuitive. This mantra is proclaimed by many but often gets lost in translation. The culprit: complexity. How one deals with complexity can make or break an application. A … Read More…

September 24, 2009 — Everyone would agree that usability is an important aspect of Web design. Whether you’re working on a portfolio website, online store or Web app, making your pages easy and enjoyable for your visitors to use is key. Many studies have been done over the years on various … Read More…

September 21, 2009 — Though many computer applications and operating systems make use of real-world metaphors like the desktop, most software interface design has little to do with how we actually experience the real world. In lots of cases, there are great reasons not to directly mimic reality. … Read More…

May 28, 2009 — Shopping online can be a great experience. You don’t have to leave the comfort of your home and you can quickly compare and read about all the competing products in order to pick the best one for you. But it can also be a little frustrating if the process isn’t … Read More…

May 23, 2009 — If you’ve managed to sell a product to a customer, use this opporunity to present further attractive offers to the customer. The topic “behavioral targeting”, a technique that uses information collected on an individual’s web-browsing behavior, such … Read More…