Author Rung András

2 articles

Andras Rung is a Hungarian usability expert who has worked for various institutions and companies since 2002. He is the co-author of the first Hungarian usability book and author of the usability blog Ergomania.

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Rung András wrote

How To Engage Customers In Your E-Commerce Website

June 8, 2010 — One of the most influential factors in our buying decisions is the opinions of our friends and relatives. Likewise, a large majority of online shoppers now trust what other customers say about the products they buy more than the e-tailers themselves. The reason is that we … Read More…

Rung András wrote

Principles Of Effective Search In E-Commerce Design

December 8, 2009 — While product findability is a key factor of success in e-commerce, it is predominantly enabled by simple search alone. And while simple search usually doesn’t fulfill complex needs among users, website developers and owners still regard advanced search as just another … Read More…