April 8, 2011 — “Look at her: so beautiful, so friendly, so smart. And what a personality. She must be mine. Hooking up with her would make me the envy of all my friends. Sure, she’s young and she’s gorgeous. Besides, I can easily try something new if I get bored or … Read More…

November 29, 2010 — How do you make decisions? If you’re like most people, you’ll probably answer that you pride yourself on weighing the pros and cons of a situation carefully and then make a decision based on logic. You know that other people have weak personalities and are easily … Read More…

June 25, 2010 — As a photographer and UX designer, I pay particular attention to the effectiveness of photography when I’m testing with users. Regardless of the context, users rarely fail to comment on or be influenced by photography when shopping online. This article pulls together … Read More…

February 11, 2010 — In the first part of this Better User Experience With Storytelling series, we explored some of the basic structures and story patterns found in myths and religions. We saw how these patterns continued into modern stories such as The Matrix and Star Wars. We also explored … Read More…

January 29, 2010 — Stories have defined our world. They have been with us since the dawn of communication, from cave walls to the tall tales recounted around fires. They have continued to evolve with their purpose remaining the same; To entertain, to share common experiences, to teach, and to … Read More…