James Chudley has been working in UX for 14 years for UX consultancies, full-service digital agencies, within academia and client side in the public sector. He has grown and managed UX teams, managed digital products, and provided UX research and design consultancy to some of the web’s biggest brands. In his role as UX Director at cxpartners, James runs large user-centered design projects for clients such as Expedia, Aardman, Hotels.com, Lovefilm, Vodafone, Kelkoo, Moneysupermarket.com, and Channel 4. James is actively involved in the UX community regularly speaks at local and international UX events. Heco-founded UXBristol and blogs at www.photoUX.co.uk.