A Los Angeles native, Stuart Silverstein’s design career began in visual design and brand development—but a love of lifehacking and usability translated into a transition from visual designer to UX designer in 2007 and he hasn’t looked back. Currently Stuart is a lead UX designer on Fandango.com. In his 11+ years in the design business, Stuart has worked with brands like Activision, Gateway, The Mattress Store, and The Coffee Bean and Tea Leaf. He is also a contributor to many periodicals as well as featured speaker for Internet Retailer, and the HOW Interactive Design Conference on strategy, design and process flow. His website is www.stuartsilverstein.com, where he blogs on all types of UX and design related topics.