Shlomo “Mo” Goltz is an Interaction Designer and User Researcher at Hearsay Social. There he crafts experiences that enables those in the financial sector to develop, maintain, and enrich relationships with customers via social media. Shlomo combines qualitative and quantitative research-based methodologies to inform his design process, with a focus on creating enterprise software that feels as delightful to use as consumer products.
How can designers create experiences that are custom tailored to people who are unlike themselves? As explained in part 1 of this series, an effective way to gain knowledge of, build empathy for and sharpen focus on users is to use a persona. This final part of the series … Read More…
In my experience as an interaction designer, I have come across many strategies and approaches to increase the quality and consistency of my work, but none more effective than the persona. Personas have been in use since the mid-’90s and since then have gained widespread … Read More…
Hundreds of tools may be available for interaction designers, but there is still no industry standard for interaction design the way Photoshop and Illustrator are to graphic design. Popular programs are out there, but many of them have considerable drawbacks, which has led … Read More…
In the previous parts of this tutorial (part 1 and part 2), we looked in detail at the building blocks of our design in Fireworks (pages, shared layers, symbols, styles), and we started to make a demo prototype in Fireworks. Read More…
One of the strengths of Adobe Fireworks lies in its ability to produce basic-level prototypes in HTML format for the purpose of sharing concepts, evaluating them and conducting usability tests. But did you know that you can use Fireworks in combination with other tools to … Read More…