Author Lisa Valuyskaya

2 articles

In addition to Italian, Russian and Dutch, Lisa speaks fluent Advertising and Design, and is happy to translate any concepts and terms into plain English. Lisa is on a mission to reduce the amount of ordinary, mediocre communication and marketing materials. And – why not? – to make the world a happier place. One beautiful communication piece at a time. Lisa has 10+ years of design and advertising experience, both in Europe and the US. In her free time, she rescues puppies, grows her own tomatoes, dances, and hangs out on Twitter.

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Lisa Valuyskaya wrote

InDesign Tips I Wish I'd Known When Starting Out

March 17, 2011 — I love Adobe InDesign. For multi-page documents, it’s the most flexible and complete application out there. Yet I remember how counter-intuitive some things were when I was learning it for the first time. Here are some tips I wish I had known when starting out, as well as … Read More…

Lisa Valuyskaya wrote

Designing and Producing Creative Business Cards: Techniques and Details

September 8, 2010 — I never tire of repeating this to anyone who will listen. Don’t base your business card design on the fact that your printer has a special limited-time offer on round corners or metallic inks. Think in terms of what the design will add to your message. Tempted to use rounded … Read More…