Author Lawrence Howlett

2 articles

Lawrence Howlett has a real passion for user experience and lead generation. He owns and runs www.newedge.co.uk — a full service digital agency, started from his bedroom, that now operates websites and manages digital marketing campaigns for high street brands and house hold names. Lawrence also shares his expert knowledge through eLearning courses, eBooks and blogging - connect over at http://lawrencehowlett.co.uk/.

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Lawrence Howlett wrote

How To Create Your Own Front-End Website Testing Plan

November 24, 2014 — So, your designers and developers have created a fantastic front-end design, which the client is delighted with, and your job now is to test it. Your heart begins to sink: Think of all the browsers, all the devices and all of these web pages you’ve got to test, not to … Read More…

Lawrence Howlett wrote

How To Plan Your Next Mobile E-Commerce Website

March 19, 2014 — The O’Neill Clothing store had a nearly from going responsive, and Skinny Ties saw a 377.6% increase in revenue for iPhones after going responsive as well. Even Think Tank Photo’s transactions on smartphones and tablets increased by more than 96%… go figure! Read More…