Jesse Friedman is a veteran developer turned experience craftsman. He prides himself as being an advocate for users and their experience. Currently employed by Automattic, Jesse works with products that impact millions of websites and users everyday. In 2012 he wrote the “Web Designers Guide to WordPress” and this year he released two new books “WordPress in a Weekend”, and “WordPress Security”. With years of experience as a speaker and a Professor, he delivers impactful and educational talks. Jesse co-organizes local meetups, and is very active in the community. He works closely with his students and others to share knowledge and bring forth a better future for Internet.