James (@chudders) and Jesmond (@jesmond) are User Experience Directors at cxpartners, a Bristol-based user experience consultancy. They are co-authors of Smashing UX Design: Foundations for Designing Online User Experiences. Jesmond Allen has worked in the Internet industry since 1996. Jesmond has worked with clients such as TUI Travel, Nokia, Kelkoo and the British Standards Institution to create compelling, usable interfaces. Jesmond led the Charles Tyrwhitt project that won Redesign Of The Year at the 2011 National eCommerce Awards in London. James Chudley has been working in UX for 14 years. James leads UX research & design projects for clients such as Expedia, Aardman, Hotels.com & Experian. James co-founded UXBristol and blogs at www.photoUX.co.uk.