Jeffrey David Olson is a Sr. Art Director at HSN.com. HSN.com ranks in the top 30 of the top 500 Internet retailers, is one of the top 10 trafficked e-commerce websites, and has more than a quarter million unique users every day. Jeff is currently finishing up a complete home page redesign and starting redesigns of the product detail and checkout pages. He is also the author and owner of 30 Minutes of Nonsense, a brand new blog where he writes his personal opinions about professional topics.