Einar Þór Gústafsson co-founded GetLocal, an Icelandic travel startup where he leads product management and business development. Over the past years he has helped some of the world’s largest banks drive experience design, innovation and development through his role as VP of Product at Meniga. Einar also co-founded and chaired the Icelandic web industry association (SVEF) where he helped organize the IceWeb conference a web design conference held in Iceland since 2006. You can follow @einargustafsson and read his hardly ever updated blog on beautyvsfunction.com or Medium.