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Author Bridget Fahrland

1 article

Bridget Fahrland has worked in web design since the days of blink tags. As a creative lead with a copywriting background, she works with clients to ensure their sites have a distinct voice and design. She is currently the Director of Creative Strategy at Fry, Inc.

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Bridget Fahrland wrote

The Design Matrix: A Powerful Tool For Guiding Client Input

February 9, 2011 — I used to think the beginning of a website design project was the best part. Hopes are high. People are full of great ideas. Nobody is disappointed yet. But as I gained experience, I found that learning about a client’s brand, competitors and customers doesn’t always give … Read More…