Bill Beard is a freelance copywriter, creative director and content strategist who connects companies with customers at every touchpoint. He’s worked with startups like TheLadders and agencies like Digitas and mcgarrybowen. He’s a believer in Lean UX and recently spoke at LeanUXNYC. Bill loves building brands and creating great experiences, but hates talking about himself in the third person. You should follow him on Twitter.