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Author Andy Fitzgerald

1 article

Andy is a user experience designer with a penchant for information architecture and interaction design. He has given talks and workshops worldwide and is fascinated with the vagaries of cognition and understanding. Andy blogs at language + meaning + user experience architecture and tweets from @andybywire.

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Andy Fitzgerald wrote

Content-First Prototyping

Content is the core commodity of the digital economy. It is the gold we fashion into luxury experience, the diamond we encase in loyalty programs and upsells. Yet, as designers, we often plug it in after the fact. We prototype our interaction and visual design to exhaustion, … Read More…