Alex Fedorov is the co-founder of Fresh Tilled Soil - a team of designers, coders and UX experts that helps entrepreneurs and businesses build bloody brilliant user interfaces and experiences for web and mobile applications through consulting, training, education and events. Since 2005 the firm has helped 300+ clients including General Electric, Microsoft, MIT, Harvard, Bill & Melinda Gates Foundation, Walgreens, Hubspot, TEDx, Time Warner Cable among many others. Alex is passionate about clean, data-driven design that helps increase efficiencies and solve business problems. When he’s not working with the Fresh Tilled Soil UI team, researching or designing an interface, he’s most likely making rap music.