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Eric Reiss

Eric Reiss

Eric Reiss has held a wide range of eclectic jobs: piano player (in a house of ill-repute), senior copywriter (in an ad-house of ill-repute), piano repairman, adventure-game creator, and stage director. His experiences have served him admirably as an information architect, although he can’t explain exactly how.

10 War Stories About Selling Creative Services

We’ve all been in these situations at one point or another: A project that once held great promise is getting loused up by incompetent marketing assistants or micromanaging CEOs. Here are 10 of my war stories – no fancy slides, no names, no hype, just the facts. Plus a few words about what I have learned along the way.