Small websites are not the only ones tempted by the dark forces. Many of the world’s largest brands make use of dark patterns - some do so because of ignorance, while others lack the courage to admit their wrong doings. White Hat UX focuses on creating unique user experiences without a dark side. Leave the dark side and read the book. It is filled with inspiration to free yourself from the dark forces and join the next generation in user experience – White Hat UX.

136 pages. Written by Trine Falbe, Kim Andersen, Martin Michael Frederiksen. eBook. Late 2017.

Whom This Book Is For

White Hat UX - The Next Generation in User Experience is the right book for you when you find yourself in one of the following situations:

• You’re not trained in UX, yet you now have the responsibility for it
• You struggle to follow along in the conversations about user experience in your team
• You are a manager and want to understand how your company can become leaders in the modern digital market (hint: serving a great user experience is a competitive advantage)
• You want to learn about ethical design but you’re not sure where to start

White Hat UX starts by defining UX — done in a straightforward way that allows people with limited UX knowledge to gain a clear understanding of the field.

Table of Contents