About the book

User Experience (UX) can be strongly influenced by behavioral factors such as emotions, beliefs, preferences and even cultural backgrounds. Being aware of this, web designers keep developing strategies to improve the overall UX with the help of storytelling, tools for problem solving, relationship engineering and costumer service improvement.

This Smashing eBook provides you with insights on how to improve your website based on the most important UX principles.

Table of Contents

• A Design Is Only As Deep As It Is Usable — Louis Lazaris
• Why User Experience Cannot Be Designed — Helge Fredheim
• Design Is About Solving Problems — James Young
• Designing The Well-Tempered Web — Rob Flaherty
• Better User Experience With Storytelling – Part I — Francisco Inchauste
• Better User Experience With Storytelling – Part II — Francisco Inchauste
• Taking A Customer From Like To Love: The UX Of Long-Term Relationships — Des Traynor
• Idiots, Drama Queens And Scammers: Improving Customer Service With UX — Laura Klein
• Relationship Engineering: Designing Attraction – Part I — Thomas Giannattasio
• Relationship Engineering: Designing The Happily Ever After – Part II — Thomas Giannattasio

Technical Details