About the book

Among the most important ingredients for successful Web designs are creativity, planning, coding and design skills. However, many people forget that various psychological factors also play an important role when making design decisions.

Psychology Of Web Design gives you insights on how the human brain deals with different elements, colors, contrast, symmetry and balance. Combining the usability guidelines from Maslow's pyramid will surely help you design closer to your audience’s desires

Table of Contents

• Designing For The Mind — Francisco Inchauste
• Persuasion Triggers In Web Design — David Travis
• Designing For A Hierarchy Of Needs — Steven Bradley
• 10 Useful Usability Findings And Guidelines — Dmitry Fadeyev
• 30 Usability Issues To Be Aware Of — Vitaly Friedman
• Designing For Start-Ups: How To Deliver The Message Across — Andrew Maier
• Color Teory For Designers, Part 1: The Meaning Of Color — Cameron Chapman
• Color Theory For Designers, Part 2: Understanding Concepts And Terminology — Cameron Chapman
• Color Theory For Designer, Part 3: Creating Your Own Color Palettes — Cameron Chapman

Technical Details