About the book

Whether you're creating a game or a website, a lasting bond with users is more often than not the result of emotional attachment. Knowing the ins and outs of emotional design will enable you to imbue your creation with personality and to shape the user's perception.

Find out how to integrate emotional appeal into your website, and how to turn your game into more than a cold, flawless, technical challenge. A personal touch can make all the difference, if you know how to design it.

Table of Contents

• Inclusive Design — Faruk Ateş
• The Personality Layer — Simon Schmid
• Give Your Website Soul With Emotionally Intelligent Interactions — Chuck Longanecker
• Not Just Pretty: Building Emotion Into Your Websites — Sabina Idler
• Playful UX Design: Building A Better Game — John Ferrara
• Gamification And UX: Where Users Win Or Lose — Peter Steen Høgenhaug
• Adding A Personal Touch To Your Web Design — Sabina Idler

Technical Details