About the book

Writing for the web has many facets and uses. As one of the most sought-after and needed skills, it has often become an exercise of bringing together a brand with a voice. This eBook takes a look at many different aspects of copywriting in the online sector.

From avoiding pitfalls to optimizing content and turning words into marketing tools, this book highlights the real-word experiences of Smashing’s authors. Perfect for those looking to get into the world of content development for online platforms, this eBook expertly pinpoints the key things one must know before beginning a journey into copywriting.

Table of Contents

• Quick Course On Effective Website Copywriting — Peep Laja
• Five Copywriting Errors That Can Ruin A Company’s Website — Brad Shorr
• Design With Dissonance — Tad Fry
• How Content Creators Benefit From The New SEO — Brad Shorr
• How To Improve Your Branding With Your Content — Rick Sloboda
• The Art Of Content Marketing — Craig Anderson
• Content Meaning — Josh Medrano
• 10 Ways To Put Your Content In Front Of More People — Paul Boag

Technical Details