About the book

Testing usability is vital to creating a successful website — even more so if it’s an e-commerce website, a complex app or any other complicated project. Unlike interviews and focus groups, a well-designed user test measures actual performance.

This eBook provides a guide to A/B testing, multivariate testing, tips for increasing conversion rates and a review of testing methods and tools.

Table of Contents

• The Ultimate Guide to A/B Testing — Paras Chopra
• Multivariate Testing in Action: Five Simple Steps To Increase Conversion Rates — Paras Chopra
• 15 Essential Checks Before Launching Your Website — Lee Munroe
• Test Usability By Embracing Other Viewpoints — Ben Gremillion
• Multivariate Testing 101: A Scientific Method Of Optimizing Design — Paras Chopra
• Comprehensive Review Of Usability And User Experience Testing Tools — Cameron Chapman

Technical Details