April 22, 2016 — Years ago, a kid was trying to fashion a bow by cutting a twig with a knife. Upon seeing this struggle, his grandfather handed him a saw, saying, “Always use the right tool for the job!” As the kid in the story, I learned a valuable lesson in craftsmanship: When you’re … Read More…

April 5, 2016 — I’ve never been a fan of color theory. I think it’s because I’ve always been a bit hopeless at it. I’d love to be able to sit there, color wheel in hand, and pick out complementary, split-complementary and triad color schemes, impressing all of my friends, family and clients … Read More…

February 25, 2016 — As logo and brand designers, our work starts long before the first concept sketches, and finishes long after the last perfectly placed pixel. Our work requires so much more than just creative ideas and technical skills — it compels us to be a marketer, strategist, … Read More…

January 4, 2016 — As digital technologies are implanted deeper in the world, making more and more aspects of life intangible, it’s hard to imagine the world without any kind of banknotes, or paper money. In the dramatic history of our world, money became not just generic objects of payment, … Read More…

December 4, 2015 — “Get out of the deliverables business” has become quite a mantra in the lean startup and UX movements. There’s much to love in that sentiment — after all, for every wireframe you make, you’re not shipping code to customers. But I’m worried that, just like with the concept of … Read More…

June 23, 2015 — Galileo knew it. Every ancient culture that left traces of knowledge in their art knew it. Basic shapes compose the fundamental geometry of the universe. We can take credit for a lot of things, but human beings did not invent geometric shapes. We discovered them through the … Read More…

June 12, 2015 — There are only a handful of fundamental patterns that create all of the natural diversity around us. Nature’s patterns perform three basic tasks that get the work of the universe done by moving, storing and connecting energy. Nature communicates within an interconnected and … Read More…

June 8, 2015 — Animation, like any other facet of the web, must be designed. As web developers, we think about the effects of typography, layout, interaction, and shifting viewports, but when incorporating animation we have another factor to consider: time. It’s not just an extra aspect to … Read More…

June 5, 2015 — No designer creates wow work 100% of the time. There’s no question that creating good design takes significant exertion, but generating the wow factor in your work can also be fairly effortless. Many designers follow their intuition during the creative process and … Read More…