May 16, 2017 — To get better at your craft, there’s nothing more valuable as learning first-hand from the experience of others. What little tricks have helped fellow designers, design leaders, and developers become more efficient? And how do they overcome hurdles in their projects? … Read More…

March 30, 2017 — Jen is presenting her research report to a client, who runs an e-commerce website. She conducted interviews with 12 potential users. Her goal was to understand the conditions under which users choose to shop online versus in store. Read More…

March 22, 2017 — The checkout page is the last page a user visits before finally decide to complete a purchase on your website. It’s where window shoppers turn into paying customers. If you want to leave a good impression, you should provide optimal usability of the billing form and improve … Read More…

March 14, 2017 — Editor’s Note: Making big changes doesn’t necessarily require big efforts — it’s just a matter of moving in the right direction. We can’t wait for Paul’s new book on User Experience Revolution (free worldwide shipping starting from April 18!), … Read More…

March 1, 2017 — Social media is one of the dominant forms of interactions on the Internet. Leading platforms such as Facebook and Twitter count hundreds of millions of users each month. In this article, I will show you how social media is a rich vein of data for user researchers. Read More…

February 22, 2017 — When you examine the most successful interaction designs of recent years, the clear winners are those who provide an excellent functionality. While functional aspect of a design is key to product success, aesthetics and visual details are equally important — particularly how … Read More…

February 15, 2017 — For luxury companies and upscale lifestyle service providers, excellence in experience is an essential component of the value delivered. Conceptually different from the mass market, the luxury domain relies not only on offering the highest differentiated products and … Read More…

February 8, 2017 — The first set of screens with which users interact, set the expectations of the app. To make sure your users don’t delete your app after the first use, you should teach them how to complete key tasks and make them want to come back for more. In other words, you need to … Read More…

February 6, 2017 — The virtual realm is uncharted territory for many designers. In the last few years, we’ve witnessed an explosion in virtual reality (VR) hardware and applications. VR experiences range from the mundane to the wondrous, their complexity and utility varying greatly. Read More…