April 20, 2015 — When done right, filters enable users to narrow down a website’s selection of thousands of products to only those few items that match their particular needs and interests. Yet, despite it being a central aspect of the user’s e-commerce product browsing, most websites offer … Read More…

March 13, 2015 — Following a recent economic windfall, Brazilians are faced with more choices of how to spend their money. This provides a situation for good UX to make a huge impact and sway customers to buy new products or services. Companies inside and outside Brazil are interested in … Read More…

February 10, 2015 — Imagine two futures of mobile technology: in one, we are distracted away from our real-world experiences, increasingly focused on technology and missing out on what is going on around us; in the other, technology enhances our life experiences by providing a needed boost at … Read More…

February 9, 2015 — Does this title make you skeptical? I would have been too before I saw the research that led to this article. Ask anyone and they’ll tell you that carousels are an anti-pattern. Don’t use them. But maybe it’s not so cut and dry. Read More…

February 5, 2015 — If you work in the tech industry, it’s easy to forget that older people exist. Most tech workers are really young, so it’s easy to see why most technology is designed for young people. But consider this: By 2030, around 19% of people in the US will be over 65. Doesn’t sound … Read More…

January 29, 2015 — The “diffusion of innovations” theory of communications expert and rural sociologist Everett Rogers attempts to identify and explain the factors that lead to people and groups adopting innovations (new ideas and technologies). Design teams that account for both usability and … Read More…

January 21, 2015 — As members of design teams, we want as many people as possible to use what we create. This is true whether we are designing a specialized medical device for a specific type of surgery or something more mainstream, like a smartphone or video game console. We often focus on … Read More…

January 19, 2015 — Digital experiences are emulating real life more and more every day. This may seem counterintuitive, considering the hate that rains down on skeuomorphic visual design, but there’s a lot more to emulating real life than aesthetics. Interface designers can emulate … Read More…

January 16, 2015 — “Stories have defined our world. They have been with us since the dawn of communication, from cave walls to the tall tales recounted around fires. They have continued to evolve, with their purpose remaining the same: to entertain, to share common experiences, to teach and to … Read More…