June 20, 2016 — When launching an app, you need to spend a lot of time and resources to attract users. You can pull people into your app using a variety of means, including advertising, referral programs, public relations and content marketing. But when people finally download an app, they … Read More…

June 14, 2016 — A large metropolitan underground train network might as well be a teleportation device: People don’t care how it gets them from A to B, just that it does. In London, Paris and Moscow, the map of the metro does not show surface geography, because there is not much empty space … Read More…

May 30, 2016 — This article features some of the slightly more obscure design patterns, such as responsive car-builder interfaces, mega dropdown navigation, content grids, maps and charts, as well as responsive art direction. Read More…

April 22, 2016 — Years ago, a kid was trying to fashion a bow by cutting a twig with a knife. Upon seeing this struggle, his grandfather handed him a saw, saying, “Always use the right tool for the job!” As the kid in the story, I learned a valuable lesson in craftsmanship: When you’re … Read More…

April 6, 2016 — Real-time technology delivers information to your users as it happens. But how does it help improve your product and align with your customers’ expectations? Only a few years ago words like WebSockets, low latency and real-time functionality were at the forefront of … Read More…

March 3, 2016 — Our objects are becoming increasingly connected. My watch is connected to my phone, which is connected to the speaker in my living room, which I can also connect (or not) to the speaker in my bedroom. When I go out to dinner with friends, we have to make a concerted effort … Read More…

March 1, 2016 — What is the best UX pattern to display products on an e-commerce website: pagination, a “Load more” button or infinite scrolling? At Baymard Institute, we’ve conducted several year-long large-scale usability studies of more than 50+ leading e-commerce websites. We tested … Read More…

February 11, 2016 — Reviews, testimonials and word of mouth are winning the war in branding. A sea of research is out there about social proof and what to do and what not to do about soliciting customer reviews. It’s overwhelming to read and digest it all, let alone to know which nuggets are … Read More…

January 25, 2016 — Have you ever wondered why your users do not interact with your product the way you hope? Persuading people to perform a particular action, like signing up or buying a product, is a challenge in most industries, especially when you want that action to be performed … Read More…