June 2, 2008 — Packaging design has the primary goal to attract customers’ attention. For this purpose, package designs can not simply inform the customers, but also provoke feelings and communicate emotions. An effective packaging looks attractive, impresses with its creativity and … Read More…

May 26, 2008 — Successful product design manages to reveal useful functionality beyond its appealing form. No matter how excellent a design looks like, most customers aren’t likely to spend money on something they won’t be able to use. On the other hand, most people are likely … Read More…