February 2, 2017 — In a recent sales meeting for a prospective healthcare client, our team at Mad*Pow found ourselves answering an all-too-familiar question. We had covered the fundamental approach of user-centered design, agreed on leading with research and strategy, and everything was going … Read More…

December 20, 2016 — Back in 2007, the world met the iPhone for the very first time. After Apple’s product debut, it took less than six months for work to begin on PhoneGap, which would become one of the first and most adopted frameworks for hybrid mobile app development — that is, for apps … Read More…

December 13, 2016 — Have you ever wondered what it takes to create a SpriteKit game? Do buttons seem like a bigger task than they should be? Ever wonder how to persist settings in a game? Game-making has never been easier on iOS since the introduction of SpriteKit. In part three of this … Read More…

December 6, 2016 — Have you ever wondered what it takes to create a SpriteKit game? Does collision detection seem like a daunting task? Do you want to know how to properly handle sound effects and background music? Game-making has never been easier on iOS since the introduction of SpriteKit. … Read More…

November 29, 2016 — Have you ever wondered what it takes to create a SpriteKit game from beginning to beta? Does developing a physics-based game seem daunting? Game-making has never been easier on iOS since the introduction of SpriteKit. In this three-part series, we will explore the basics of … Read More…

September 19, 2016 — If there is one thing that will stand the test of time, it’s thumb placement on mobile devices. This makes consideration of the “thumb zone”, a term coined in Steven Hoober’s research, an important factor in the design and development of mobile … Read More…

August 24, 2016 — The bar is set high for today’s mobile apps. First, apps must meet the standard of quality that app markets expect. Secondly, mobile app users are very demanding. Plenty of alternatives are available to download, so users will not tolerate a buggy app. Because mobile apps … Read More…

July 29, 2016 — Mobile applications are now a critical part of most enterprises, and there are many ways to create them, but what are the differences between these options and how do you choose between them? Do you choose to create native applications as Google and Apple intend? Do you … Read More…

May 24, 2016 — After months of hard work, I’ve finally gotten my side project, Melody Jams, into the App Store. It’s been quite the adventure, and I’m thrilled to see it in the store. Seeing it live makes me reflect on the process that got us there: our failures and successes, some of the … Read More…