April 20, 2016 — More and more of our experience online is personalized. Search engines, news outlets and social media sites have become quite smart at giving us what we want. Perhaps Ali, one of the hundreds of people I’ve interviewed about our emotional attachment to technology, put … Read More…

April 11, 2014 — Globalization, low-cost technologies and saturated markets are making products and services interchangeable and barely distinguishable. As a result, today’s brands must go beyond face value and tap into consumers’ deepest subconscious emotions to win the marketplace. Read More…

September 2, 2013 — Of the many factors that must be considered in Web design, emotional interaction is an important, but frequently neglected, component. In the real world, we experience the sensual interaction of design all the time. Read More…

July 18, 2012 — Today we’ll have a look at a few projects in which the consistent use of the well-known term “emotional design” can result in a great personality. Positive attitude often leads to people sharing and even advocating for your product with their peers. Read More…

April 12, 2012 — Emotional design has become a powerful tool in creating exceptional user experiences for websites. However, emotions did not use to play such an important role on the Web. Actually, they did not use to play any role at all; rather, they were drowned by a flood of rational … Read More…

March 28, 2012 — What is it that makes us loyal fans of the websites and apps we love? When we sat down to answer this question for ourselves, we found that the websites and apps we truly love have one thing in common: soul. Read More…

March 28, 2012 — We are very happy to present a sample chapter by Aarron Walter from the upcoming printed Smashing Book #3. In this chapter, Aarron explains how sharing our personalities can help us create lasting relationships with users, and how it can improve the bottom line of our … Read More…

February 9, 2012 — Before the very first page of a book has been read, you’ve already analyzed it in countless ways without even noticing. The paper stock, the thickness of the binding, the aroma, the color of the type and even the texture of the cover; the very character of the book is … Read More…

August 3, 2011 — Just how we are constantly trying to fit in with a certain crowd or to be seen in a certain way by our peers in real life, we are doing the same in our digital lives. And by digital lives I mean our social media profiles. If you come to think about it, our online profiles … Read More…